Forever Young Information

Canada's Adult Lifestyle Publication

Is your business ready for Canada’s aging marketplace?

March 16, 2012 - 20 comments

FYI has jumped onboard an innovative outreach event being run by the Sheridan Elder Research Centre in April.

Billed as The Mature Consumer Marketing Interactive Symposium, the program will take place April 18 at Sheridan College in Oakville. The event is designed for business owners and managers who are interested in learning effective marketing strategies for older consumers.

“Mature consumers will continue to wield significant economic influence over the next few decades,” says Dr. William Holmes, Dean of the Sheridan School of Business and moderator of the symposium. “As the demographic landscape continues to shift, marketers, retailers, producers and service providers will need to continually refocus on the changing needs of this dynamic and increasingly influential group of customers."

The half-day event begins at 9 a.m. on April 18 at the Trafalgar Road campus of Sheridan College. Registration begins at 8:30 a.m. The symposium is being hosted by the Business of Aging: Information Exchange Network (BA:IEN), an initiative of the Sheridan Elder Research Centre that provides a forum for business leaders to share information and ideas about diversifying their markets and expanding their focus to benefit older consumers.

FYI is serving as a sponsor of the event. Notes Vicki Dillane, director of publications for Premier Publications and Shows, “It’s a chance to work with SERC and with businesses to help create the right messages that will reach the demographic.

“The BA:IEN group at Sheridan College will help all of us to understand the needs and make the changes necessary in order to market to this exciting and growing group by sharing our experiences.”

A panel of experts will discuss challenges, solutions and opportunities that this demographic represents. Panel members include goodwill ambassador Bill Lytle and program coordinator Matt Trinnear of the Ontario Senior Games Association; Lina Ko, author of; Ross Mayot, vice-president of community development at CARP; Gerald Bramm, senior partner with Gray Matters Research; Chris Weigand, CEO of Jibestream; Jacques Major, owner of SCM Marketing Group; Susan Pratten, professor of Applied Health and Community Studies; and Mary Jane Carroll, a specialist in design for aging population.

"The experts that have been assembled to participate on the panel at the symposium, as part of the multidisciplinary team, have tremendous experience in the business of aging and in serving older adults,” says Cathryn Oliver, coordinator of BA:IEN. “Their insight will be very valuable."

Ticket prices are $70 for BAI:EN members, $90 for non-members. To register, please contact Paulina Camino at or 905-845-9430 x 8617.

About SERC

The Sheridan Elder Research Centre (SERC) has come a long way since its inception in 2003. The centre started with a vision of creating possibilities to enhance the quality of life for older adults and their families. Located at Sheridan College’s Trafalgar Road campus in Oakville, SERC focuses on applied research where unique and innovative approaches help Canada’s population age well in place.

The Centre’s partner list is ever expanding and its research projects are becoming increasingly diverse. Most recently, a 10-week mobile technology training program was launched in which older adults are learning how to use mobile devices such as iPads at SERC’s Internet Cafe.

SERC also has a research focus on the health benefits of engaging in the creative and performing arts. A dance project that started as a pilot at the Centre has recently expanded nationally. SERC researchers are interested in exploring the use of dance as an innovative health promotion strategy.

To learn more about SERC and BA:IEN, contact Monika Strzalkowska, or 905-845-9430 x 32203, or on the web


No comments have been posted yet.

Leave a Comment

Please confirm you are human:

What is the capital of Canada?