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Forever Young Information

Canada's Adult Lifestyle Publication

Is your business ready for Canada’s aging marketplace?

April 09, 2012 - 7 comments

FYI has signed on as a sponsor of an innovative outreach event being run by the Sheridan Elder Research Centre in April.

Billed as The Mature Consumer Marketing Interactive Symposium, the program will take place April 18 at Sheridan College in Oakville. The event is designed for business owners and managers who are interested in learning effective marketing strategies for older consumers.

“Mature consumers will continue to wield significant economic influence over the next few decades,” says Dr. William Holmes, Dean of the Sheridan School of Business and moderator of the symposium. “As the demographic landscape continues to shift, marketers, retailers, producers and service providers will need to continually refocus on the changing needs of this dynamic and increasingly influential group of customers."

The half-day event begins at 9 a.m. on April 18 at the Trafalgar Road campus of Sheridan College. Registration begins at 8:30 a.m. The symposium is being hosted by the Business of Aging: Information Exchange Network (BA:IEN) an initiative of the Sheridan Elder Research Centre that provides a forum for business leaders to share information and ideas about diversifying their markets and expanding their focus to benefit older consumers.

FYI is serving as a sponsor of the event. Notes Vicki Dillane, director of publications for Premier Publications and Shows, “It’s a chance to work with SERC and with businesses to help create the right messages that will reach the demographic.

“The BA:IEN group at Sheridan College will help all of us to understand the needs and make the changes necessary in order to market to this exciting and growing group by sharing our experiences.”

A panel of experts will discuss challenges, solutions and opportunities that this demographic represents.

Panel members include goodwill ambassador Bill Lytle and program coordinator Matt Trinnear of the Ontario Senior Games Association; Lina Ko, author of Boomerwatch.ca; Ross Mayot, vice-president of community development at CARP; Gerald Bramm, senior partner with Gray Matters Research; Chris Weigand, CEO of Jibestream; Jacques Major, owner of SCM Marketing Group; Susan Pratten, professor of Applied Health and Community Studies; and Mary Jane Carroll, a specialist in design for aging population.

"The experts that have been assembled to participate on the panel at the symposium, as part of the multidisciplinary team, have tremendous experience in the business of aging and in serving older adults,” says Cathryn Oliver, coordinator of BA:IEN. “Their insight will be very valuable."

Ticket prices are $70 for BAI:EN members, $90 for non-members. To register, please contact Paulina Camino at paulina.camino@sheridanc.on.ca or 905-845-9430 x 8617.

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